Day 1 Recap: Viyline MSME Caravan Continues to Brew VIYsness at SM City Cabanatuan

After a successful run in Quezon City, the Viyline MSME Caravan officially launched its 7th leg at SM City Cabanatuan on July 16, 2025, marking the start of a week-long celebration of Filipino entrepreneurship, exclusive promos, and local pride.

From July 16 to 22, visitors can shop a wide variety of Filipino-made products, score exciting deals, and meet popular content creators.

Grand Opening Success

The grand opening of the Viyline MSME Caravan at SM City Cabanatuan drew crowds of families, students, and local shoppers, all excited to check out the Micro, Small, and Medium Enterprises (MSMEs) booths and support Filipino entrepreneurs.

Even before the official opening, visitors were already arriving at the Main Atrium to explore booths and interact with business owners.

A ceremonial ribbon-cutting led by Rolando Bañaria Cortez, General Manager of Viyline Group of Companies, together with Ms. Ivy Cortez-Ragos, marked the official start of the event.

The ceremony was also graced by special guest Toni Fowler, Chief Executive Officer of FAB, along with her partner Vince Flores, a.k.a. Tito Vince, both showing their full support for the Viyline MSME Caravan’s mission of empowering local businesses.

A much-awaited part of the event was the meet-and-greet session with Team Payaman’s Chino Liu, a.k.a. Tita Krissy Achino, Pau Sepagan, a.k.a. Roger Raker, and Kha Kha Villes, drawing enthusiastic crowds eager for photo opportunities and quick interactions with their favorite creators.

Throughout the day, visitors explored a diverse selection of proudly Filipino-made products from participating MSMEs, including local snacks and beverages, beauty and skincare items, fashion accessories, and home essentials.

Visit the MSME Caravan Today!

Don’t miss out on the month-long VIYrthday Blowout, running from July 7 to 31, 2025. Exclusive deals are available at the Viyline MSME Caravan at SM City Cabanatuan until July 22.

Take advantage of special offers, including:

• BUY 1 GET 1 FREE on selected items from Viyline Cosmetics, Viyline Skincare, and King Sisig in a Jar.
• 30% DISCOUNT on all products from Ivy’s Feminity, TP Kids, Snakebrand by Viyline, LuxeSlim by Viyline, Novellino Wines x Team Payaman, and TP Merch.

So, what are you waiting for? This is the perfect time to grab your favorite local products or discover new finds—all while supporting Filipino entrepreneurs. And who knows? You might even catch your favorite influencers for a quick selfie!

Visit the Viyline MSME Caravan at SM City Cabanatuan, Main Atrium, open daily from 10 AM to 9 PM until July 22, 2025. See you there!

For updates and event highlights, follow Viyline MSME Caravan’s official Facebook page!