Day 1 Recap: Viyline MSME Caravan Brings Holiday Cheer to SM City Pampanga

The holiday season is off to a cheerful start as the Viyline MSME Caravan brings festive shopping and local pride to SM City Pampanga!

From October 8 to 14, shoppers can experience the joy of giving early by supporting local brands, discovering unique finds, and celebrating the Christmas spirit in this week-long event.

The Grand Opening

The Viyline MSME Caravan officially opened its Pampanga leg with a warm welcome from special guests, including ToRo Fam’s Tonimari Fowler, a.k.a. ‘Mommy Oni,’ Vince Flores, a.k.a. Tito Vince, and Charisse Galang, a.k.a. ‘Papi Galang,’ who joined Ms. Ivy Cortez-Ragos during the ribbon-cutting ceremony. 

Their presence added excitement to the event, drawing in fans and shoppers eager to see their favorite influencers up close.

Adding more fun to the festivities, Chino Liu, a.k.a. Tita Krissy Achino, engaged with attendees, spreading good vibes and laughter. The event became even livelier with an energetic performance from Mastermind, setting the tone for an exciting week ahead.

As part of the celebration, ToRo Fam also showcased their own booths, Fowler Unbox and Fowler on the Go, where fans could explore a variety of exclusive items. 

Shoppers were encouraged to visit other MSME booths that proudly highlighted local products ranging from fashion to food.

Participating brands include:

• M Cosmetics and Skincare
• Cley’s Pure Crab Paste
• All About Beads Shop
• Chin Fashion Shop
• Trish & Trihn Fashion
• El’ Gara
• Pretty Kulot
• Brew & Co.
• Bern’z Corn Dog Station
• RC Perfume
• IVY’s Feminity
• Better Blend

Each booth brought its own charm—from skincare essentials and stylish accessories to refreshing beverages and mouthwatering snacks. 

The variety of merchants made the event a one-stop destination for those who want to start their Christmas shopping early while supporting Filipino entrepreneurs.

Throughout the event, fans also got the chance to take selfies and create memorable moments with Team Payaman personalities including Chino Liu, Pau Sepagan, a.k.a. Roger Raker, Ms. Ivy Cortez-Ragos, and the ToRo Fam. The atmosphere was nothing short of merry and bright, with smiles and laughter filling the venue.

See You!

The Viyline MSME Caravan continues to spread the Christmas spirit in every stop, and SM City Pampanga is no exception. 

With live entertainment, special guest appearances, and a wide array of proudly Filipino products, it’s the perfect destination for early holiday shopping!

Don’t miss the chance to join the fun at the Event Center, SM City Pampanga until October 14. Bring your family and friends, shop local, and share in the joy of the season. See you there!

Be sure to follow the official  Viyline MSME Caravan Facebook page for all the latest updates!