Before the month ends, with Mother’s Day at its heart, the 5th leg of the Viyline MSME Caravan at SM City Sta. Rosa honors Mothers—recognizing their important role not only in their families but also as inspiring entrepreneurs and contributors to local businesses.
On May 21, 2025, the Viyline MSME Caravan officially launched at the SM City Sta. Rosa Amphitheater, Expansion Wing, kicking off a week-long event focused on empowering Micro, Small, and Medium Enterprises (MSMEs).
Following the success of the Dasmariñas leg, the Viyline MSME Caravan has now brought its celebration of local entrepreneurship to the heart of Sta. Rosa, Laguna.
The grand opening drew a large crowd of shoppers, fans, and business supporters, setting a strong tone for the week-long event happening from May 21 to 27, 2025.
Leading the opening was none other than Viyline Group of Companies’ General Manager Rolando Banaria Cortez, along with Viyline CEO Viy Cortez-Velasquez, who warmly welcomed shoppers and showed their continued support for local merchants.
The atmosphere became even more fun when Viy’s husband and fellow YouTube content creator Lincoln Velasquez, a.k.a “Cong TV”, made a surprise appearance disguised as her videographer.
The event also featured an exclusive meet and greet with well-known content creators and Team Payaman members, including Tita Krissy Achino, RogerRaker, and Kha Kha Villes. Their interaction with fans created a warm and engaging atmosphere, drawing in more attendees to the venue.
Adding to the excitement, Mastermind also lit up the stage with a performance that left the crowd feeling extra kilig and groovin while enjoying their shopping experience.
The Viyline MSME Caravan proudly showcased passionate local Micro, Small, and Medium Enterprises (MSMEs) offering a diverse range of products including food, fashion, beauty, and lifestyle.
This event shines a spotlight on the creativity and hard work of local entrepreneurs, encouraging everyone to shop local and support the community.
It’s also the perfect place to explore unique finds, support homegrown talent, and score must-have items this summer.
The Viyline MSME Caravan runs until May 27, so there’s still plenty of time to find the perfect gift for your mom or loved ones.
If you missed the grand opening, don’t worry—you can still visit the SM City Sta. Rosa, Amphitheater, Expansion Wing and enjoy all the fun and surprises the caravan has to offer.
Bring your family and friends, discover amazing local finds, and make this Mother’s Month truly memorable. You might even get to meet your favorite influencers. Be sure to follow the official Viyline MSME Caravan Facebook page for all the latest updates!
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