Viyline Pop Store Invades Festival Mall, Alabang – South Luzon’s Premiere Shopping Center

With its goal to bring VIYLine and Team Payaman merchandise closer to the market, VIYLine Pop Store now goes to South Luzon’s premiere lifestyle and recreational destination –  Festival Mall in Alabang, Muntinlupa City.

After over two decades, Festival Mall has become an iconic shopping center in the South, making it a perfect place to activate the second leg of VIYLine Pop Store, where VIYLine and Team Payaman trace their roots to the South. 

According to VIYLine Marketing and Advertising Manager Karol Louie Mañalac, Festival Mall is one of their top choices for VIYLine Pop Store’s activation. 

“Festival Mall is one of the premier shopping centers in the Southern Manila Area, so we chose It as the second stop of our Pop Store. This is in line with a combination of the mall’s strategic location, target audience, retail environment, and market potential,” Mañalac said.

Perfect Collaboration

A resounding yes – this is how Festival Mall’s Marketing Manager, Jai Berroya, described their reaction to having the VIYLine Pop Store at Festival Mall. With Viy Cortez and the rest of Team Payaman’s wider audience reach, they did not think twice about allotting space for its second activation.

With the refreshing brand and the diverse line-up of products (of Viyline Pop Store), definitely it’s a yes for Festival Mall for this kind of activation,” Berroya said in an interview with VIYLine Media Group. 

“With the number of followers that Viy and the team has, it is definitely one of the best things happening at this quarter for Festival Mall,” he added. 

Berroya also nodded to a “smooth sailing” workflow with the Viyline Pop Store team and looks forward to other possible collaborations in the future.

“Thank you so much for this wonderful partnership, and may you continue to inspire your Filipino audience here in the country and, of course, outside the country. It is wonderful to have you here, and I hope this is the start of something wonderful for the two of us in the coming years.”

VIYLine Pop Store Nationwide

VIYLine Pop Store is a short-term retail concept by VIYLine Media Group. It’s a mobile pop culture store that caters to fans of Team Payaman and their merchandise.

VIYLine Media Group holds a pop-up store that offers trendy clothing, makeup, educational materials, and food and beverage selections.

The somehow small-scale version of Team Payaman Fair aims to reach customers and fans nationwide. 

“Sobrang grateful ako kay Lord na binigyan ako ng chance na makagawa ng ganitong klaseng event sa iba’t-ibang lugar,” VIYLine CEO, Viy Cortez said. 

“Sobrang happy ko na ngayon nasisimulan na ng Viyline Pop Store na ikutin ang buong Luzon. Every month makikita niyo na ang Viyline Pop Store sa iba’t ibang malls sa buong Pilipinas soon,” she added.

VIYLine Pop Store is located in the Upper Ground Floor East Hall of Festival Mall, Alabang, and is open to the public from 10 AM to 9 PM until April 14, 2024. 

Kath Regio

Recent Posts

Boost Your Confidence in a Swipe with VIYLine Cosmetics Aqua Cream

Halfway through the year, and with the unpredictable weather, it’s best to be prepared with…

2 days ago

Malupiton and Joy Ancheta-Ravanera Welcome Their New Bundle of Joy

Masayang sinalubong ng mag-asawang Malupiton at Joy Ravanera ang pinakabagong parte ng kanilang pamilya. Tunghayan…

2 days ago

TP Kid Active Era: Kidlat Sharpens His Skills in Soccer Practice

Cuteness overload ang hatid ni Kidlat sa kanyang Spidey-soccer training na ibinahagi ng Team Payaman…

3 days ago

Viy Cortez-Velasquez Shares Snippets of Kidlat’s and Tokyo’s Celebration

Isang buwan matapos ang kaarawan ng panganay na anak nina Viy Cortez-Velasquez at Cong TV,…

3 days ago

Viy Cortez-Velasquez Serves Classy Girl Boss Energy in Her Recent Fit Checks

Viy Cortez-Velasquez, Team Payaman’s very own "girl boss," is once again showing off fire style…

4 days ago

Team Payaman Kids’ Mavi and Viela Spend Quality Time with Their Parents

Sa simpleng sorpresa at sweet bonding moments, napasaya ng mag-asawang Junnie Boy at Vien Iligan-Velasquez…

4 days ago

This website uses cookies.