Viyline Media Group is bringing its highly anticipated Team Payaman Fair to Cebu for the first time, with Opulent Beauty Enterprises joining as a co-presenter.
The partnership, solidified at a recent signing ceremony, marks a major milestone for both companies and promises to deliver an unforgettable experience for attendees.
Expanding Reach Beyond Luzon
Opulent Beauty Enterprise, a holding company known for its diverse portfolio of beauty, lifestyle, and food and beverage brands, is taking a strategic step to boost its visibility and connect with a wider audience.
“We want to boost our brand’s visibility… We want to engage with our audience and also to showcase our brand— ‘yung mga perfumes and beauty products namin on a bigger stage,” says Marc Francis Villalobos, Opulent Beauty’s Marketing Manager.
The collaboration with Viyline Media Group is a key part of their plan to expand their presence beyond their traditional base in Luzon, with a specific focus on the Cebuano market.
The company’s diverse brands includes:
- Love Drop Perfumes: A Filipino fragrance brand offering luxurious, personalized scents, including affordable dupes of popular designer perfumes.
- Tita’s of MNL: A beauty and lifestyle brand designed for modern Filipinas.
- PasaBuy by Opulent: A “buy-for-me” service offering a variety of products, including beauty items.
- Miguelitos Ice Cream: A franchise partnership with the well-known soft-serve ice cream brand.
- Coffee Daily: An upcoming venture that signals the company’s continued growth and diversification into the beverage sector.
According to Villalobos, the partnership aligns with their shared goal of celebrating the Filipino lifestyle and fostering community engagement.
“This collaboration is not only a milestone for us as a company but also for a family of brands we proudly present,” he added, saying that attendees can look forward to exclusive product launches, special promotions, and treats.
Team Payaman Fair 2025: A New Chapter in Cebu
During the recent contract signing ceremony, Viy Cortez-Velasquez, CEO of Viyline and founder of the Team Payaman Fair, shared her excitement about bringing the event to a new location.
“Sobrang saya at sobrang excited ako na mangyari na ang Team Payaman Fair sa Cebu kasi ‘yan talaga ang isa sa mga goal ko,” the Viyline CEO said.
Cortez-Velasquez also expressed her gratitude to the Opulent Beauty team for their commitment. “Sa Opulent Beauty Enterprise, maraming salamat sa walang sawang tiwala.” she said.
“Kasi last time, nasa sponsors na rin sila, and nung dumaan ako sa booth nila ang sabi nila, ‘Ma’am, gusto ko next year, co-presenter,’ and ngayon nandito na tayo… talagang tinotoo nila. So, maraming salamat po sa tiwala!“
Fans and guests can catch all the excitement from Opulent Beauty and other brands at the Team Payaman Fair 2025: VIYond the Beat, which will take place in Cebu from December 1-4.
Are you ready to explore an exclusive selection of products from Opulent Beauty Enterprise? Make sure to visit their booth at the Team Payaman Fair to discover your new favorites, from the luxurious scents of Love Drop to the lifestyle essentials from Tita’s of MNL and more!
