With its goal to bring VIYLine and Team Payaman merchandise closer to the market, VIYLine Pop Store now goes to South Luzon’s premiere lifestyle and recreational destination – Festival Mall in Alabang, Muntinlupa City.
After over two decades, Festival Mall has become an iconic shopping center in the South, making it a perfect place to activate the second leg of VIYLine Pop Store, where VIYLine and Team Payaman trace their roots to the South.
According to VIYLine Marketing and Advertising Manager Karol Louie Mañalac, Festival Mall is one of their top choices for VIYLine Pop Store’s activation.
“Festival Mall is one of the premier shopping centers in the Southern Manila Area, so we chose It as the second stop of our Pop Store. This is in line with a combination of the mall’s strategic location, target audience, retail environment, and market potential,” Mañalac said.
Perfect Collaboration
A resounding yes – this is how Festival Mall’s Marketing Manager, Jai Berroya, described their reaction to having the VIYLine Pop Store at Festival Mall. With Viy Cortez and the rest of Team Payaman’s wider audience reach, they did not think twice about allotting space for its second activation.
“With the refreshing brand and the diverse line-up of products (of Viyline Pop Store), definitely it’s a yes for Festival Mall for this kind of activation,” Berroya said in an interview with VIYLine Media Group.
“With the number of followers that Viy and the team has, it is definitely one of the best things happening at this quarter for Festival Mall,” he added.
Berroya also nodded to a “smooth sailing” workflow with the Viyline Pop Store team and looks forward to other possible collaborations in the future.
“Thank you so much for this wonderful partnership, and may you continue to inspire your Filipino audience here in the country and, of course, outside the country. It is wonderful to have you here, and I hope this is the start of something wonderful for the two of us in the coming years.”
VIYLine Pop Store Nationwide
VIYLine Pop Store is a short-term retail concept by VIYLine Media Group. It’s a mobile pop culture store that caters to fans of Team Payaman and their merchandise.
VIYLine Media Group holds a pop-up store that offers trendy clothing, makeup, educational materials, and food and beverage selections.
The somehow small-scale version of Team Payaman Fair aims to reach customers and fans nationwide.
“Sobrang grateful ako kay Lord na binigyan ako ng chance na makagawa ng ganitong klaseng event sa iba’t-ibang lugar,” VIYLine CEO, Viy Cortez said.
“Sobrang happy ko na ngayon nasisimulan na ng Viyline Pop Store na ikutin ang buong Luzon. Every month makikita niyo na ang Viyline Pop Store sa iba’t ibang malls sa buong Pilipinas soon,” she added.
VIYLine Pop Store is located in the Upper Ground Floor East Hall of Festival Mall, Alabang, and is open to the public from 10 AM to 9 PM until April 14, 2024.
