Day 1 Recap: Viyline MSME Caravan Celebrates Its 11th Leg this 2025 at SM Center San Pedro

The Viyline MSME Caravan officially opened its doors at SM Center San Pedro, marking the 11th and last leg of the much-anticipated Luzon-wide initiative that champions local entrepreneurs and homegrown brands this 2025. 

With the festive theme #SMSanPedroWonderland, the event transformed the Mall Atrium, Upper Ground Level into a vibrant hub of creativity, community, and local pride—just in time for the holiday season.

The Grand Opening

Viyline’s General Manager Mr. Rolando B. Cortez formally kicked off the event with his opening remarks, highlighting the caravan’s mission of empowering Filipino micro, small, and medium enterprises (MSMEs) by giving them a platform to showcase their products across key locations in Luzon. 

Among the main highlights of the grand opening was the ribbon-cutting ceremony held at the MSME Arch, led by the whole Cortez Family alongside special guests and influencers such as Mastermind, NYT’s owner Pau Sepagan, TP Kids ‘Kidlat’ Mascot, and some of the participating merchants. 

Adding excitement to the event was a high-energy dance performance delivered by the event’s consistent mainstay and dancing masters, Mastermind.

The program concluded with a closing remark from SM Center San Pedro’s Assistant Mall Manager Mr. Michael B. Diaz, and numerous photo opportunities celebrating the MSMEs at the heart of the event.

Don’t Miss This!

Southies! If you haven’t experienced the fun in shopping at the Viyline MSME Caravan, it is never too late to try! 

Don’t miss the chance to shop for Christmas gifts, discover and support local products, while creating sweet bonding moments with your family and friends.

Make sure to visit the Viyline MSME Caravan at the SM Center San Pedro, Mall Atrium, Upper Ground Level open daily from 10 AM to 9 PM until December 23, 2025. 

For event updates and highlights, be sure to follow Viyline MSME Caravan’s official Facebook page!