Have you ever wondered who’s the big name behind the crowd-favorite wellness brands you see online? Maybe it’s Future Glow!
As Future Glow Philippines Corporation adds the roster of brands joining the fun at Team Payaman Fair 2024, get to know how this innovative company is changing the beauty and wellness landscape in the Philippines!
Who is Future Glow?
Brands such as SNAKE Brand Philippines, TWIN Releaf, Pastel, and Snail White are just some of the cult-favorite items netizens rave about online.
Behind these successful beauty and wellness brands is Future Glow Philippines Corporation, a brand created to bring Asian beauty and wellness to the world.
Future Glow Philippines is a distributor of health, beauty, and wellness products. The company has roots in both the Philippines and Thailand and focuses on making international beauty products accessible to Filipinos.
In an exclusive interview with Future Glow Philippines Corporation’s Brand Director, Ms. Denise Castro, the team shared the inspiration behind establishing the brand.
“The Filipino skincare landscape was tightly packed with multinational giants and Korean brands mostly dominating the market. It became evident to us that these products were popular,” the Brand Director told VIYLine Media Group.
“Thankfully, we had a lot of exposure to Thailand’s skincare and wellness scene, where innovation and diversity were abundant and thriving. So, that really opened our eyes to what was possible,” Castro added.
With Viy Cortez-Velasquez as SNAKE Brand Philippines’ ambassadress, the brand believes that she embodies the personality of a Filipino mom, resonating with SNAKE Brand’s mission to provide body care that lasts.
“Ms. Viy Cortez would be perfect for SNAKE, which is a cooling body care line; she really embodies a cool and down-to-earth appeal that we really want to reflect for the brand,” the brand director happily mentioned.
Future Glow in the Local Scene
Despite being saturated in the local beauty scene, Future Glow Philippines is firm with its edge among other existing beauty and wellness products.
“I believe that what makes us stand out is how we specialize in introducing the best of Thai beauty and wellness brands to the Philippines. Each of our brands carry a legacy of success in Thailand”
Castro added: “We aim to replicate Thai brands’ success here by staying true to the Thai roots, but at the same time, adapting to the Filipino preferences. Another thing that sets us apart is our commitment to Asian beauty expansion.”
Future Glow also shares its way of ensuring that its products align with the evolving preferences of Filipino consumers.
“In Future Glow, our consumers are really the central driving force in everything that we do. They [the Filipino consumers] place a great emphasis for value for money. By understanding those motivations and pain points, we can thoughtfully curate and position products that not only meet but exceed their expectations as well,” the brand director stated.
Moreover, the brand said Filipinos helped shape their offerings, allowing them to continue sharing their products with Filipino consumers.
“We make it a priority to listen to our consumers. For each new brand that we introduce, we would [have] focus group discussions to understand consumers’ opinions and uncover insights about their needs, desires, and even initial impressions of the product, allowing us to refine everything,” Castro emphasized.
While the brand promises to deliver good results, Future Glow shares ways in which it maintains affordability and quality in its products.
“Our philosophy in Future Glow is to create products that are accessible and aspirational. We really aim to elevate skincare and wellness standards in the Philippines by selling innovative products that offer high-quality experiences without super high price points,” the Future Glow team remarks.
Future Glow x TP Fair
When asked about their plans, Ms. Denise Castro shared the innovations and trends Future Glow will continue to adapt to lead in the beauty and wellness scene.
“Right now, what we’re seeing, and what we’re observing, is the strong consumer shift towards more natural and Earth-friendly products. Filipino consumers are increasingly drawn to brands that prioritize sustainability, as well as brands that highlight natural ingredients.”
Speaking of plans, Future Glow Philippines Corporation will grace this year’s Team Payaman Fair 2024: Color of Lights as one of the event’s major sponsors.
“We’re big fans of Ms. Viy Cortez, so we’ve seen how Team Payaman Fair has proven to be a very effective platform for connecting with the Team Payaman audience.”
“With Ms. Viy Cortez as our ambassador for SNAKE and Pastel Inhalers, we’ve really saw this as a great opportunity to engage her fans and to introduce them to our other brands. Finally, they’ll be able to try the products that Viy Cortez has been talking about in her vlogs and posts.”
The products from the following brands will be available for purchase during the 4-day fair for the attendees to try or stock up on:
- SNAKE Brand Philippines
- Snail White
- Twin Releaf/Pastel
- Pastel Cooling Spray
Beyond the crowd-favorite products, Team Payaman Fair attendees can expect exciting offers and promotions at their booth.
Buy 1 Get 1 deals, discounts, and lots of freebies are some of the exciting offers Future Glow Philippines has in store for Team Payaman Fair attendees.
These and a lot more await TP Fair attendees and Future Glow supporters! Make sure not to miss out on this year’s Team Payaman Fair 2024: The Color of Lights, which will be held from December 27 to 30, 2024, at SMX Convention Center Manila.
Head on to Team Payaman Fair’s official website to score passes at the much-awaited event of the year!
