The well-known Thai skincare line SNAKE Brand has officially entered the Philippine market and hailed Team Payaman mom Viy Cortez as its first brand endorser.
On Friday, May 31st, SNAKE Brand Philippines and SM Beauty hosted a media launch that allowed SNAKE Brand and Viy Cortez fans to share a moment together.
SNAKE Brand Media Launch
Cooling powder, soap, and mist are some of the most loved products SNAKE Brand offers, helping you #UnleashYourCool amidst the summer heat.
With the country’s rising heat index, SNAKE Brand launched just in time for the summer season, letting Filipinos have a cooling experience like no other. They have also chosen Team Payaman vlogger Viy Cortez as the brand’s face in the Philippines.
In an exclusive interview with VIYLine Media Group (VMG), Ms. Nina Sotto, SNAKE Brand Philippines’ Brand Manager, shared why the 27-year-old mom and entrepreneur perfectly reflects the brand.
“We tapped Viy as our cool mom. We feel like she really embodies what SNAKE is all about, being ‘family first’ s’ya, very devoted wife s’ya and mother, so we really think Viy is the perfect cool mom to showcase SNAKE.”
Ms. Sotto also shared what pushed the SNAKE Brand to finally enter the Philippine market and serve many Filipinos.
“SNAKE is a popular and well-known Thai brand so kilala s’ya for helping cool your body, and we all know ang init dito sa Pilipinas, right? We really made sure to launch right in time for summer and really help Filipinos feel the coolness of SNAKE.”
The brand manager revealed that SNAKE Brand users should look forward to more exciting surprises.
“Right now, marami kaming pa-promo here in collaboration with SM Beauty. So it’s gonna run all throughout summer until July. So please stay tuned [kasi] marami kaming giveaways and pasabogs, [so] follow us on social media.”
SNAKE Brand Philippines ambassador Viy Cortez graced the event in her dazzling emerald green coordinates, which matched the event and brand theme.
The organizers prepared a product knowledge and demonstration in which Viy Cortez and host Charlize Ruth, a.k.a. Charuth, shared the key ingredients of the favorite SNAKE Brand products and how they can benefit users.
“Dapat gamitin ninyo ang SNAKE brand dahil para talaga kayong may aircon sa katawan. Itry n’yo s’ya. Perfect na perfect s’yang masubukan ng kahit na sino sa atin!” Viy shared.
SNAKE Brand products are made from essential oils, allowing the skin to feel a cooling effect without irritating and clogging the pores.
However, Viy disclosed that she has yet to let her son Kidlat use SNAKE products since only kids 3 years old and above are allowed to the products.
The Meet and Greet
After the program, lucky supporters who won a meet-and-greet pass during the SNAKE Brand online giveaway also had the chance to personally interact with Viy Cortez.
Viy’s supporters expressed their excitement now that they’ll be able to greet their idol upclose and personal.
“Unexpected s’ya kasi ngayon, hindi ko akalin na mapipili ako” says Jocelyn, a Team Payaman fan for four years.
“Gusto ko lang talaga ma-hug si Ms. Viy! Hi, Ms. Viy, see you later!” Ky, another Team Payaman supporter, exclaimed.
After the festivities, Viy Cortez extended her gratitude to SNAKE Brand Philippines for entrusting her with the brand.
“Gusto ko muna magpasalamat sa SNAKE Brand dahil kinuha nila. Syempre, alam ko naman na napakagandang produkto nito, so nung nilapitan nila ako talagang mapapa-oo ka talaga, and syempre, same values, lagi ang priority ang family kaya naman nila ginawa ang brand na ito, ang mga produktong ito, syempre para sa ikabubuti ng pamilya.”
“So sobrang perfect ‘to, kaya nga ako natawag na #CoolMom. Thank you thank you so much, SNAKE brand!” Viy added.
