Luxe Beauty and Wellness Group Celebrates a Star-Studded 1st Anniversary

Luxe Beauty and Wellness Group by Anna Andrea Magkawas recently celebrated its first anniversary with a star-studded party, coupled with generous prizes, and overflowing energy of success and inspiration.

On July 25, brand ambassadors, distributors, and resellers gathered in Okada Manila’s Grand Ballroom to mark Luxe Skin’s first year in the industry. Everybody made an effort to dress up in gold and black ensembles to match the luxurious occasion. 

VIYLine Media Group (VMG) is one of the lucky media partners who witnessed this momentous event not only for its CEO, Anna Magkawas, but the entire Luxe family. 

Star-Studded Celebration

The #1stLuxeAnniversary was graced by its top endorsers including Aubrey Miles, Cassy Legaspi, Elha Nympha, Zeinab Harake, Mika Salamanca, Jess Placencia, Lei Ang, Sherry Ann Bolisay, and more. All of them expressed their love and support for Magkawas and her brand. 

“I’m very proud of you, Miss Anna!  I am very thankful that I am part of your brand!”  Mika Salamanca told VMG.

Aubrey Miles said: “Anna, congratulations and I am so happy and proud that I am part of your love and passion.”

“Happy happy anniversary, Miss Anna! Deserve mo lahat-lahat! I am so proud and happy to be part of this family, thank you for trusting me and I love you so much!” Zeinab Harake added.

Cassy Legaspi revealed that she has been following the Luxe CEO on social media even before she signed a partnership with Luxe Slim. 

“I’ve been following her on TikTok eversince and super na-inspire talaga ako sa kanya. Miss Anna, you’re doing amazing and you’re truly an inspiration, more power!” the GMA 7 artist added.

Meanwhile, Magkawas’ husband could not help but rave about his wife’s passion for work but reminded her to take a break from time to time.  

“Pagdating sa work wala akong masabi dyan, sobrang sipag! Pagdating sa shop nag-live siya, pagdating sa bahay, ganun pa rin! Siguro break din muna minsan para sa health niya!” Mel Magkawas added.

Partners appreciation

The Luxe girl boss also took the opportunity to celebrate their first anniversary by recognizing the efforts of the company’s hardworking distributors and resellers. 

Outstanding achievement award was given to selected city, provincial, and regional distributors who not only made a huge sale but have helped others to start their own businesses through Luxe products. 

New Year, New Endorsers

Luxe Beauty and Wellness Group made the celebration even more memorable by launching not just one, but two new brand ambassadors to join the long list of beautiful faces endorsing the Luxe Skin and Luxe Slim brands. 

The company first introduced former PBB Teens housemate Maxine Trinidad as the newest face of Luxe Slim. The 19-year-old artist and social media influencer revealed that she is currently addicted to the Luxe Slim Beauty Juice Four Seasons flavor

“I really like it, it tastes good! I can say that it really helped me, it energizes me! Nung nag start ako uminom ang sarap ng tulog ko, ang sarap din ng gising ko!”

“It’s not just for slimming, masarap yung galaw mo everyday!” she added. 

Meanwhile, Luxe Skin named actress Elisse Joson as the new face of the skincare brand. Magkawas and Joson believed that their partnership falls at the right time. 

“Pina-try kasi sa’kin ni Miss Anna (yung product) without any commitment and I really liked its quality for being a local product, it’s very rare. Click kami ng Luxe Skin talaga! Great relationship, great product!” Joson explained. 

The 26-year-old glowing mother revealed that her current favorite Luxe Skin product is the Serum Foundation. It is a tinted sunscreen with SPF 50 in the shades of Ivory, Warm Beige, and Almond. 

“Kasi hindi ako nag makeup everyday. Super lightweight siya sa face and it gives me everyday glow!” Joson said.

“Nakakalimutan ko lagi mag sunblock but now I don’t have to worry kasi I like using the Serum Foundation and protected pa yung skin ko,”  she added.

CEO Message

Before the program started, Magkawas told VMG that while she is quite nervous about hosting a huge event for the first time, she is very happy to see everyone celebrating. 

During her speech, Magkawas once again expressed her gratitude to all the distributors, resellers, and personalities who trusted her and the Luxe brand. 

“Bago ako sa larangan na ‘to, wala akong alam noong pinasok ko ‘to at hindi ko naisip na after one year magkakaroon ng ganitong pagtitipon o okasyon,” Magkawas said. 

“Sa lahat ng mga pinagdaanan at naabot ko, masasabi kong deserve natin to be here and to celebrate this milestone,” she added. 

The ultimate girl boss also made a special shoutout to her dedicated assistant, Rj Macarair, her parents, and ever-supportive husband, Mel, who also served as the Chief Operating Officer of Luxe Beauty and Wellness Group. 

“To more goals to achieve, more opportunities to receive, more healthy and happy customers, and more lives to make better! Cheers!”

The ever energetic CEO ended the night with a “Grand TikTok” performance with all the people who made the #1stLuxeAnniversary possible. 


New dance craze on tiktok! Parang gusto kong magpacontest sinong sasali🤔 #luxeslimdancecraze #luxeslimeffect

♬ original sound – Anna Magkawas – Anna Magkawas

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