Here’s Why Your School Should be VIYLine Pop Store’s Next Stop

Saying that the VIYLine Pop Store gives you the ultimate shopping experience is an understatement. More than shopping is the fun and unforgettable experience it brings.

This time around, VIYLine Pop Store is now open to partnerships with schools and universities across the country, and here’s what you should know.

What is the VIYLine Pop Store?

VIYLine Pop Store is an initiative by VIYLine Media Group, a subsidiary of VIYLine Group of Companies headed by Viy Cortez-Velasquez, the company’s CEO.

Like the ever-successful Team Payaman Fair, VIYLine Pop Store allows Team Payaman supporters to shop their favorite VIYLine and Team Payaman items conveniently.

Compared to Team Payaman Fair, VIYLine Pop Store makes several stops to cater to Team Payaman supporters in various places, having Robinson’s Galleria South in San Pedro City, Laguna, as its first pop-up location. As of writing, VIYLine Pop Store has made nine stops at different points in Luzon.

VPS x Universities

VIYLine Pop Store now aims to expand its reach by tapping into schools and universities across the country.

VIYLine’s Marketing Team is currently looking for partnerships that will allow the company to bring the VIYLine Pop Store to colleges and universities, especially during campus events.

“VIYLine and Team Payaman fans and consumers are mostly Gen Zs, these [audiences] motivated the transition of the VIYLine Pop Store to schools and universities,” Viyline Marketing Officer Jacob Herrera said.

“VPS is open to all schools and universities, we do not classify specific criteria to meet for the activation,” he added.

Herrera said that this initiative aligns with VIYLine’s goals in reaching and engaging with younger Team Payaman fans.

“I believe this transition will benefit our goals as Gen Zs have the buying power to purchase our products since affordable siya. The trend with Gen Zs on social media is persistent, including as well the influence of Team Payaman over students.”

Students, faculty, and staff can expect lots of activities at the pop-up store, such as trying out different VIYLine and Team Payaman products in person and a chance to meet the one and only Viy Cortez-Velasquez.

In addition to the activities, students can also look forward to exclusive deals, giveaways, and prizes at the VIYLine Pop Store!

“They can follow our official facebook page, VIYLine Pop Store, dun nila makikita yung announcements natin for our promos, deals, and more exciting updates regarding our activations.”