Halloween is often associated with costumes, colorful decorations, and a little bit of spooky fun. But for Purple Hearts, the celebration became an opportunity to bring something more meaningful to life: a space where families could connect, children could enjoy themselves, and the importance of everyday wellness could be shared through memorable experiences.
Held on October 26, 2026, at the Dessert Museum, Purple and Treats 2026 brought together families, children, and content creators for an afternoon filled with playful activities, exciting surprises, and plenty of Halloween magic. More than just a seasonal gathering, the event reflected the brand’s commitment to making family wellness approachable, meaningful, and part of everyday life.
Where Halloween Magic Meets Family Bonding
The choice of the Dessert Museum as the event venue immediately set the tone for a celebration centered on children. With its colorful, playful spaces and interactive attractions, the venue provided an environment where young guests could explore, play, and enjoy the experience beyond the usual party activities.
For Mommy Jana, mother of Alonzo, the venue was among the details that made the event particularly memorable.
She appreciated that families were given the opportunity to enjoy the Dessert Museum’s attractions even after the program, allowing children to continue exploring and having fun. She also highlighted the value of meeting other mothers and families who share similar experiences.
For her, events like Purple and Treats create opportunities not only for children to enjoy themselves but also for parents to connect with a community that understands them.
Mami Mariane, mother of Aaden, shared a similar appreciation for the venue. She described the choice of location as especially thoughtful, noting how suitable it was for children.
Her observation reflected an important detail about the celebration: the happiness of the children was clearly at the center of the experience.
And that is what made the gathering more than just a Halloween-themed event. It gave families a place to spend meaningful time together, with the children taking the spotlight.
Little Costumes, Big Moments
Of course, no Halloween celebration would be complete without costumes, and Purple and Treats made sure the children and adults had plenty of reasons to dress up.
One of the event’s highlights was its Best in Costume competition, which brought out the creativity and excitement of participating families. The competition awarded ₱50,000 each to the top adult and child costume winners, while the next winners in both categories received ₱10,000 each. Fifteen selected contestants from the adult and children’s categories also received ₱3,000 each.
Beyond the prizes, the competition gave families another reason to participate, express themselves, and create memories together.
For Mami Marianne, the costume competition was among the most enjoyable parts of the celebration, especially because she could see how much her child enjoyed watching the participants.
She also shared how Aaden initially felt frightened by the unfamiliar costumes and surroundings but gradually became comfortable as the event went on.
It was a small but relatable moment that captured the experience of many children encountering something new. What began with a little hesitation eventually turned into an opportunity to enjoy the celebration at their own pace.
Moments like these made the event feel genuine. It was not simply about creating an impressive Halloween setup but about allowing children to experience the occasion in their own way.
A Celebration That Brings People Together
Beyond the decorations, games, and costume competition, Purple and Treats highlighted the importance of bringing families and communities together.
For Mommy Jana, meeting other parents and connecting with families within the same community was one of the most meaningful parts of attending. She also appreciated how the event emphasized children and family experiences.
As a single mother, she recognized the value of gatherings that create opportunities for parents to meet others, share experiences, and build connections.
She also expressed interest in Purple Hearts as a relatively new name in the industry, particularly because of its focus on nutritional support, including brain and immune system wellness. As a mother who considers her child’s individual needs when exploring products, she saw the brand as something worth getting to know.
Mami Marianne likewise emphasized the importance of brands creating opportunities for families to spend quality time together. She pointed out that events like this can also help inform fellow mothers about nutritional products that may support their family’s everyday wellness routines.
Their perspectives reveal an important part of Purple Hearts’ purpose: wellness is not only about the products families bring into their homes. It is also about the information they receive, the communities they become part of, and the experiences they share.
A New Family Joins the Purple Hearts Story
While the Halloween festivities provided plenty of memorable moments, Purple and Treats 2026 also marked an important milestone for the brand.
The celebration served as the official introduction of Purple Hearts’ newest family ambassadors: the Velasquez family, composed of Lincoln Velasquez also known as Cong TV, Viy Cortez-Velasquez, Zeus Emmanuel Velasquez also known as Kidlat, and Tokyo Athena Velasquez.
Their addition represents more than a new brand partnership. It brings together two sides that share an appreciation for family, care, and the everyday choices that contribute to a family’s well-being.
For Purple Hearts, welcoming the Velasquez family means having a family that can help carry its message to a wider audience. Their involvement reflects the brand’s belief that caring for loved ones is built through the small, consistent decisions families make every day.
The event also introduced the brand’s new product packaging, giving attendees a closer look at another development in the Purple Hearts journey.
Guests were also able to experience the products firsthand through the event, while the PR kits they received included all five flavors of Purple Hearts Nutri Meal and its chewable tablets.
This combination of product introduction and family-centered engagement allowed the brand to communicate its offerings in a more personal and approachable setting.
The celebration also carried a few extra reasons to smile, as guests joined in celebrating the birthdays of Cong TV and Kevin Cancamo, popularly known as Genggeng.
More Than a Halloween Party
At its heart, Purple and Treats 2026 demonstrated how a brand can communicate its purpose through experiences rather than relying solely on product messaging.
The colorful venue encouraged children to explore. The costume competition gave families a chance to participate and celebrate creativity. The interactions among parents created opportunities for connection, while the product activities introduced families to Purple Hearts in a welcoming and engaging environment.
Each detail contributed to a celebration that felt aligned with the brand’s identity.
Purple Hearts by Kryzl was created with the intention of making everyday nutritional support more approachable for families. Through Purple and Treats, that purpose took on a more tangible form, extending beyond the products themselves and into the experiences shared by the people who attended.
Ultimately, the most meaningful part of the celebration was not simply the costumes, prizes, or colorful attractions. It was seeing families come together, children find joy in new experiences, and parents discover opportunities to connect with one another.
Because sometimes, bringing a brand’s purpose to life does not require grand gestures. It starts with creating spaces where people feel welcomed, cared for, and included.
And at Purple and Treats 2026, that little bit of Halloween magic came with a whole lot of heart.
