Viyline Kicks Off Weekly ‘Friday PAAWER Deals’ TikTok Live Featuring the Cortez Sisters

Viyline is set to kick off a new weekly digital shopping series—“Friday PAAWER Deals,” a campaign that spotlights different brands under the Viyline Group of Companies starting with none other than Viyline Cosmetics. 

The weekly liveselling segment will commence on January 23, 2026, from 5 PM to 7 PM on TikTok, featuring the Cortez Sisters—Yiv and Ivy, who are expected to showcase exclusive bundles, special discounts, and limited-time offers.

Friday PAAWER Deals

The Cortez sisters are no strangers to livestream deals. Just last December, eldest Ivy Cortez-Ragos and youngest Yiv Cortez also led the Viyline Cosmetics’ ‘Holiday Lip Treat’ campaign, which showcased the Buy 1 Take 1 promo on fan-favorite lip products like Lip Slay, Aqua Cream, and TP Tints. 

Due to its holiday success, the brand is leveling up the concept, and this time turning it into a weekly Friday shopping series while still featuring exclusive discounts. 

Live selling viewers on January 23 can expect the same Buy 1 Get 1 promo on all products from Viyline Cosmetics, not only for the best-selling lip products, but for other make-up essentials such as Flawless Liquid Foundation, Wild Eyeshadow and Highlighter, and more. 

After the Viyline Cosmetics livestream this Friday, the series will continue with a liveselling episode on January 30 featuring Ivy’s Feminity mini, maxi, and midi dresses for women and coords set and hoodies for men and women.

Liveselling Schedule

Beyond the Friday PAAWER Deals, Viyline is fired up to start 2026 strong with daily live-selling streams, giving weekday customers a chance to restock on their favorites from all Viyline brands at discounted prices. Check out the regular schedule below:

Monday

• 12AM to 1:30PM – Viyline Cosmetics

Tuesday

• 12AM to 1:30PM – Viyline Cosmetics

Wednesday

• 12AM to 1:30PM – Viyline Cosmetics
• 3PM to 7PM – Food and Beverage, TP Kids

Thursday

• 12AM to 1:30PM – Viyline Cosmetics
• 3PM to 7PM – Ivy’s Feminity

Friday

• 3PM to 7PM  – Viyline Cosmetics, Perfect Scent by Viyline, Snakebrand by Viyline
• 5PM to 10PM  – Viyline Cosmetics

The launch signals Viyline’s growing commitment to digital retail and interactive e-commerce, aligning with the rising livestream shopping trend in the Philippines. 

Tune in to product demos, live swatches, beauty tips, and exciting flash deals that are only available during the stream. 

These surprises and a lot more awaits all live selling viewers, so make sure to spend your afternoons with Viyline and Friday evenings with the Cortez Sisters in order to take advantage of the limited-time offers, promos, and freebies.

Make sure to follow Viyline Media Group and all the brand pages to stay updated on the upcoming live selling schedule and announcements.