Crystal Glow, Melon Peach Perfect, and Cherry Blush – these are some of the top-trending beauty drinks under JRK Dream. But did you know that behind these healthy beverages are five empowered women who came together for one goal: to allow people to dream (and achieve) that extra glow.
Let us get to know the beauty and brains behind the famous JRK Dream products that everyone on social media has been raving about. VIYLine Media Group (VMG) got to chat with JRK Dream’s girl bosses, namely Nish Romerosa (CEO and Marketing Head), KC Villegas (Chief of Operations), Kris Aniciete (Chief of Creative Designs), Jhoanne Gacutan (Chief Finance Officer), and Rizza Ann Cruz (Chief Communication Officer).
Humble Beginnings
Like many businesses that blossomed during the pandemic, it was in early 2021 when JRK Dream was born through the initiative of Nish Romerosa and her aunt KC Villegas. Eventually, Nish tapped her other aunts, Kris Aniciete and Rizza Ann Cruz, to join the team, while KC convinced her “ride or die friend,” Jhoanne Gacutan, to take part in the business.
While each lady has their own profession, they collaborated and launched a collagen drink perfect for men and women who want to achieve healthy and glowing skin.
According to Jhoanne, selling a slimming drink also came across their minds, but since they all enjoy the benefit of collagen, they formulated a drink infused with Hydrolyzed Marine Collage that helps delay the signs of aging like wrinkles, fine lines and joint problems.
Fast forward to 2023, JRK Dream now offers a wide range of healthy beverages and supplements, including:
- Crystal Glow Lychee Juice
- Crystal Glow Coffee (Caramel Macchiato and White Chocolate Mocha)
- Melon Peach Perfect
- Cherry Blush
- Pearl Drops (Collagen-Glutathione chewable tablet)
All products mentioned are available on JRK Dream’s official TikTok, Shopee, Lazada, and Facebook pages. You can also buy from JRK Dream’s authorized distributors and resellers nationwide.
In November 2022, they also launched Eunoia Fiber Meal under Beyond Dainty. It is a healthy alternative that improves digestion, reduces cholesterol, helps in weight loss, and is a great source of fiber.
But wait, there’s more! In a span of two years, these goal-driven women are about to take their journey to the next level by introducing Skin by JRK Dream, a skincare line for all skin types.
Empowering fellow women
In today’s generation, ladies working together to achieve one goal sends a strong message of women empowerment. So when asked for their message for women of the younger generation dreaming of becoming entrepreneurs one day, JRK Dream CEO only got a piece of advice for all: stay focused.
“Mag focus lang sa kung ano ang gusto nating tahakin talaga na dream at goal. Kasi kung sasali tayo sa ganyan (social media wars), wala naman tayong mapapala ‘di ba?” Nish said.
And when challenges arise, Nish advised aspiring entrepreneurs to go back to their “why’s” and what they want to achieve in the long run.
“Ang goal namin ay mag business, may goal kami na mapalaki yung company,” she added.
JRK Dream at Team Payaman Fair
JRK Dream is one of the businesses featured at the recently concluded successful Team Payaman Fair held at SM Megamall Megatrade Hall.
“Super saya, as in super!” this is how the girl bosses described their Team Payaman Fair experience.
“We are so happy and grateful to be invited by Team Payaman and Miss Viy! Thank you so much po.
Gusto rin namin mag thank you sa mga influencer na super supportive sa JRK Dream na nagpupunta doon (sa booth namin) para mag free taste,” Rizza said.
JRK Dream acknowledges how their first-ever bazaar experience helped them spread brand awareness and enhance their creativity. They also shared how TP Fair allowed them to unlock more learnings about the business.
Rizza added: “Sa TP Fair, ito yung bagay na nakaka-stress pero you’re willing to be stressed kasi sobrang saya. Alam mo yung feeling ng masayang pagod.”
