Ivy’s Feminity: Kwento ng Pagmamahal, Pagsisikap, at Pagpupursige ng Isang Ina

Running a business runs within the family of the renowned vlogger, Viy Cortez. As the family continues to help the VIYLine CEO run her own empire, her eldest sister, Ivy Cortez, strives to achieve her own success. 

But behind all her roles in life as a daughter, wife, manager, vlogger, and entrepreneur, Miss Ivy is the epitome of a modern, hardworking mother.  

Join VIYLine Media Group (VMG) as we honor hustling mothers like Miss Ivy Cortez, a proud online seller. 

30,000 and counting

Miss Ivy’s online apparel shop called “Ivy’s Feminity” recently reached a new milestone by hitting 30,000 followers on Facebook. This is a huge achievement for the mother/entrepreneur as her online business started from scratch. 

Before the pandemic changed our lives, Ivy was already selling her preloved clothes through the said platform. When online selling became a massive hit on social media platforms, the ultimate “Queendera” saw it as an opportunity and decided to join the trend. 

“Hindi naman mahirap para sa akin magbenta eh, kasi mula pagkabata nagbebenta na talaga kami Viy,” Ivy told VMG in an exclusive interview. 

“So sabi ko, kung ako nga nagha-house-to-house (selling) noon, nakikipag-usap sa mga customer, feeling ko mas madali ngayon kasi hindi ko sila (harapan) kausap,” she added.

Ivy eventually ventured into wearable and trendy retail items, which became a hit in the market. 

What started as 30 pieces of clothing items with PHP5,000 as capital, Ivy’s Feminity now sells 30 to 40 thousand worth of trendy clothes. The mompreneur also expressed her gratitude to Team Payaman girls, who became the suki and instant endorsers of Ivy’s Feminity. 

In celebrating having 30,000 followers on Facebook, Miss Ivy revealed that two more social media influencers would soon serve as Ivy’s Feminity ambassadress. 

But wait, there’s more! She also teased about upcoming products, especially for women in the plus-size category. 

“Abangan nila kasi ang Ivy’s Feminity mag-cater ng mas maraming design para sa mga plus size, from large to 2XL.”

“Promise ko sa mga customer ko na bibigyan ko sila ng mga plus size na sexy, pero hindi ganun ka-revealing na damit.” 

Online selling pa more!

Aside from the influx of orders, Miss Ivy revealed that the most fulfilling part of online selling is seeing satisfied customers turn into loyal patrons of her shop. 

“Sa pagbebenta importante yung repeat buyer. Kasi napakahirap na hanap ka lang ng hanap ng customer tapos hindi sila bumabalik,” Ivy explained. 

She also emphasized the importance of selling high-quality products and having good customer service.

“Maging sensitive tayo sa produkto natin, dapat good quality at good service tayo. Yung maganda yung customer service, mabait ka, humble ka,” she added.

When asked about her advice to fellow moms who hustle day in and out for their families, Miss Ivy could not help but get emotional thinking about her daughters. 

“Wag tayong mapagod. Ako aaminin ko nakafeel din ako ng pagod sa dami ng trabaho. Pero ganun pala talaga pag mother ka, hindi ka pwedeng mapagod. Everytime na napapagod ako, tinitignan ko lang si Sam at Liyah na nakangiti and bumabalik ulit ako.”

“Sa mga mommies dyan, maging masipag lang, wag tayong mapagod. Magdasal lang, hindi naman tayo pababayaan ng Diyos. Alam ni Lord yung nasa loob natin, nasa puso natin. Wag tayo mag giveup. Faith at sipag.”

On behalf of VIYLine Media Group, Happy Mother’s Day, Miss Ivy, and all the hustling moms out there! We salute you!