EXCLUSIVE RECAP: Viyline MSME Caravan Kicks Off the Fun at SM City Fairview

VIY-gger energy filled the Mall Atrium of SM City Fairview as the sixth leg of the Viyline MSME Caravan made its way up north and officially opened on June 18, 2025.

Running until June 24, this Quezon City leg is a major highlight for Metro Manila shoppers who enjoy exploring quality local products, meeting their favorite creators, and supporting Filipino entrepreneurs—all in one place.

The Grand Opening

The opening ceremony of the Viyline MSME Caravan at SM City Fairview was led by Rolando Banaria Cortez, General Manager of the Viyline Group of Companies.

In support of the event, social media personality and FAB Chief Executive Officer Tonimari Fowler, a.k.a. Toni Fowler, made a special appearance alongside her partner Vince Flores, a.k.a. Tito Vince, drawing a warm welcome from attendees.

Adding rhythm and energy to the day, local hip-hop group Mastermind delivered a dynamic live performance that set the tone for a fun-filled and high-spirited opening. 

Following the performance, a meet-and-greet session was held with Mastermind, along with other special guests such as Team Payaman’s Chino Liu, a.k.a. Tita Krissy Achino, Pau Sepagan, a.k.a. Roger Raker, and Kha Kha Villes, creating an opportunity for personal interaction and memorable experiences.

The Mall Atrium quickly filled with enthusiastic attendees, including students and families, all eager to explore the booths and engage with their favorite creators.

With Micro, Small, and Medium Enterprises (MSMEs) at the heart of the event, opening day successfully showcased the strength and creativity of Filipino entrepreneurship.

See You Again!

If you missed Day 1, there’s still time to join the fun! The Viyline MSME Caravan at SM City Fairview runs from June 18 to 24, 2025, from 10 AM to 9 PM daily at the Mall Atrium.

With Father’s Day month celebration in full swing, it’s also a great chance to pick up thoughtful gifts while supporting small businesses.

Don’t forget to take photos at the booths, tag your favorite brands, and share the love on social media with the #ViyringFunWithDadSaFairview.

For updates and highlights, follow Viyline MSME Caravan’s official Facebook page and keep an eye out for upcoming activations near you. See you there!